About Us

As a leader in the social advertising world we’ve built a team of experts who have experience delivering world-class software and service to enterprise clients globally. You can find out a bit more about the team we’ve assembled below.

Damian Routley
Damian RoutleyFounder & CEO
Damian Routley has more than 15 years of experience in the digital advertising space. Prior to founding Glow Digital Media in 2008, he served as Client Services Director at TradeDoubler, a UK based provider of digital marketing services that serves over 138,000 publishers spanning 18 countries.

Earlier in his career, he worked as Group Director at The Search Works, where he oversaw the paid search and SEO strategy for a diverse range of clients, and before that as Account Director for Enhance Media, an online provider of SEM services for blue-chip clients, such as T-Mobile, PwC, Capgemini, and AXA.

John Helstrip
John HelstripFounder and COO
 John has worked in high profile marketing positions in some of the UK’s largest and fastest growing companies. John was Product Management Director during the de-regulation launch of 118118 and later led the delivery of 118118.com; he was part of the team that launched the Scoot.com brand, and he developed GWR’s (now GCAP) New Media products. John is a specialist marketer, across the full mix from Brand to NPD, with a deep understanding of digital media. Most recently he led the successful launch of products across Europe, Asia and through resellers in the US and Australia that allow publishers, advertisers and agencies to manage effectively their online Search, display advertising and affiliate campaigns. 
MonaHead of Operations

Mona Parmar has worked in the digital advertising space for over 7 years. Prior to joining Glow, she spent years helping clients at both TradeDoubler and Search Works achieve success with their digital campaigns.

At Glow, Mona is responsible for the on-boarding of new clients, working with them to achieve success with their Facebook campaigns, as well as educating them on Facebook best practices. She also works closely with the product and development teams to identify client and market requirements needed to help shape the product road mapץ


Harel Malka has been working in the software and internet industries since 1996 as a developer, systems architect, producer, and technical strategist, helping many companies reach their successful product launch. He has held positions in San Francisco, Tel Aviv, and London.

In 2003, Harel founded FreeCRM.com, a successful online CRM application, and co-founded the internet telephony start-up Kadoink in 2006. He also worked on projects for the BBC and Social Services. Harel joined Glow in 2009 to lead the technical arm of the company and is the architect behind the Glow Machine.

Lorry Destainville
Lorry DestainvilleProduct Development Director

Joining Glow Media in early 2013 as a Product Development Director, Lorry brings with him an unparalleled expertise in social media marketing, having established his reputation working for some of the major platforms in the social space.

With broad experience in digital marketing, Lorry has worked for both MySpace in Paris and Facebook in Dublin. Combining his expertise in Facebook’s advertising solution with his aptitude for understanding customer business problems, Lorry became the natural link between Facebook engineering / product leaders and their biggest advertisers in EMEA 

IthamarVP: Business Development
Ithamar Sorek is a Business Development enthusiast with a broad range of international sales experience on a variety of platforms. Ithamar started his career in banking and finance, followed by a move into technology, working for Wildfire shortly before it was acquired by Google. At Google, Ithamar was responsible for driving new business, market strategy and establishing trade through the SEEMEA region.

Sorek is an experienced team leader, with experience in sales management, new business procurement and operation management. Ithamar has a reputation for building strong, long standing business relationships with large networks and individuals across the globe.

PeterVice President of Asia Pacific
Peter Gan is an established team and business leader with sales, marketing, and strategy experience across Asia Pacific. Pete began his career in marketing at Unilever in Australia before working across 3 countries at Google Asia Pacific in a variety of leadership roles. Just prior to joining Glow, Pete was at Facebook where he was the Head of Sales of Asia Pacific Games. In this role, Pete drove Facebook’s presence and leadership in the vertical with aggressive marketing, client acquisition, and the establishment of a world class sales team.