FBX Facebook Exchange
Real-time bidding through the Facebook Exchange. Create segments based on behavior, site usage, search criteria, etc.
Simple drag and drop ad creation process
Simplifies ad building and allows you to create multiple ad formats and placements simultaneously.
Integration with DoubleClick, Google Analytics & AppNexus
Seamless integration with your preferred tracking and ad serving partners delivers deeper reporting complexity and conversion de-duping.
Run time-sensitive campaigns and decrease wastage — perfect for sale creative or timed offers. Also set different bid rules at different times to maximise expore during high value periods.
Glow Machine will automatically find the lowest possible bid and retain performance.
Bulk campaign uploads and editing
Glow offers a 2-way Excel sync to allow easy bulk creation and editing. From one Excel submission you can build into multiple Facebook accounts.
Auto-optimization & Custom Rule Builder
Enables you to create custom rules that trigger an automated strategy, such as: increasing or decreasing a bid, running creative testing or automatically duplicating ads.
Page Post Booster
Compare organic vs paid distribution of page posts, creates and schedules Page Post Ads automatically from best performing organic posts.
Bulk creation of custom audiences
Build custom audiences at scale using Excel bulk import.
This licensed solution offers a complete package that allows users to save time and money. It provides fast and simple bulk-ad creation, multi-variant testing, and automated bid and budget optimization. Users can access Glow Machine's robust analytics that allow them to review campaigns at both granular and summary levels, as well as set up and manage budgets and KPI's for multiple brands and/or projects.
Our experienced account management teams are experts at Facebook advertising strategy and execution. Let us do the heavy lifting and handle your Facebook advertising needs from start to finish. We'll work with your existing creative library and brand strategy to produce the best ads and messaging for your campaigns. Our team promises that the campaigns will be reviewed and optimized on a daily basis, and that we will meet your budget and performance goals overall.
Work with us and we can help design and deliver a Facebook advertising strategy for your clients. We partner with ad agencies, holding companies, ad networks, page management firms, and gaming analytics companies, to help bring a Facebook advertising solution to their clients. We offer a wide range of solutions, including full integration with Glow's API. For fully managed buys, we can offer a complete solution implemented by a dedicated account management team.